Radio Advertising in 2021
Let us start off on a hopeful and exciting note. Recent research suggests that Radio Is Expected to Surpass Newspapers in Local Ad Revenue by 2021. Nearly a century after radio began airing commercials, ad revenue is growing thanks to vernacular prowess of the radio. Making their presence felt in every nook and cranny of remote streets, local shops, senior citizen gatherings and even Panchayat offices - FM Radio channels are one of the leading entertainment and information media for citizens in the country. Its increasing popularity stands testimony to the fact that FM Radio service providers in the nation are increasingly making their broadcasted shows more customer engaging, entertaining and informative. Being one of the leading Radio Advertising Agency in India, Exopic Media helps you promote your brand effectively through interactive campaigns on-air.
So what makes Radio Click?
Direct Response - Although it is powerful word of mouth
marketing through waves, Radio as an individual entity has never been able to
conjure up audience response. This has been a major setback for almost all
forms of broadcast advertising as well. However, with the digitalization of
marketing communications and the rising demand for IoT, you can now measure
digital actions (website visits, conversions, phone calls) caused by offline
marketing like radio.
This does not mean moving away from other marketing channels.
It’s about effective cohesive approach or efficient amalgamation of existing
resources.
We are the top Creative Agency in Delhi that help you maximize
your brand potential through nnovative radio campaigns by maintaining an effective digital
presence. In fact, that’s the way of the world - a prospect hears your ad on
the radio and then turns to Google to learn more about your business.
Takeaway: It is important, that they are able to find you.
So next time you announce your lucrative offers, rewards, and
exciting features of your products and services, make sure you have an active
web presence as well. Improve your brand engagement, increase your conversions
and boost your profits with our affordable and comprehensive digital marketing
services.
Cost-effectiveness - Many people are misguided, have wrong
notions, or are simply inexperienced when they assume that radio advertising is
quite expensive. For centuries now, it remains the most cost-effective
traditional advertising channel available today. Creating radio ads is a much
simpler and cheaper process. All one needs is a powerful script that delivers
your brand message and an experience & expressive voice actor. As compared
to other forms of advertising, this is a one-time investment without any additional
or repetitive expenses. Furthermore, the ad only has to be recorded one time
and then it can be used in multiple markets to grow with your radio advertising
budget.
If you still aren’t convinced have a look at the radio advertisement expenditure of bigshot brands like P&G, Hindustan Unilever, Amazon, Flipkart, Shipra, Malabar Jewellery, etc. The ad expenditure for radio for the year 2020 is recorded as 2.986 Crores. In fact the ad-spend on radio marketing is set to increase from 30% to 40% by 2021!
How we help you:
● We identify the on-going trends and anticipated growth over the next five years
● Understand the industry dynamics and plan their market strategies
● Gain and apply competitive knowledge of leading market players
Podcasts are yet another incredible opportunity to boost your
brand and business growth. Do not mistake them for avenues meant for only
sports or music! The growing fan base of podcasting has led marketers to their
ad commitment which is expected to generate over $1 billion in revenue next
year. Get in touch with the No.1 Creative Agency in Delhi today to know more!
Take full advantage of this important component of a consumer’s media diet. Get actionable strategies, flexible ad timings, and affordable packages only at the best Radio Advertising Agency in India.
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